Professional Diploma in Digital Marketing
The Professional Diploma in Digital Marketing is a sound course of study for anyone engaged in the planning, implementation or measurement of digital strategies – or anyone who would like to secure a career in this area. The programme is well suited for professionals of all levels and disciplines, and will prepare you to assume a more specialist role within the overall marketing realm.
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What can you Expect?
Through insightful, dynamic lectures, case studies and small group discussions, you will get exposure to the newest methods, techniques and tools for boosting your company's Digital Marketing and brand-building efforts.
What will you Learn?
Designed under the supervision of Digital Marketing Institute’s Syllabus Advisory Council, which includes representation from the world's leading digital marketing and social media organisation like google, twitter, Facebook, Microsoft, Paypal and Ogilvy and Mather, the course content includes comprehensive and up-to-date knowledge required for a digital marketing professional.
The study programme and material for Professional Diploma in Digital Marketing has been designed to provide digital marketers, conventional marketers as well as new comers to marketing an in depth knowledge in;
- Module 1: Digital Marketing Foundations
This module will enable you to conduct digital research, set business objectives for a digital marketing campaign and to prepare the foundations for developing a targeted a digital marketing strategy.
- Module 2: Website Optimization
This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals.
- Module 3: Content Marketing
This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way - informed by business objectives, aligned with the buyer journey and your overall marketing strategy.
- Module 4: Social Media Marketing
This module enables you to apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives.
- Module 5: SEO
This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.
- Module 6: Paid Search
This module will enable you to develop the knowledge and skills to implement and manage paid search campaigns. You will learn how to create Google AdWords campaigns, manage budgets, and report on their performance.
- Module 7: Display & Video Advertising
This module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. You will learn how to setup and manage Display & Video campaigns, create Display & Video ads to run on the Google Display Network and YouTube, apply targeting to your ads, and then analyze their effectiveness by pulling detailed reports in Google AdWords and Google Analytics which measure the most important metrics.
- Module 8: Email Marketing
IThis module will teach you the fundamentals of email marketing and how to strategize your email delivery plan to test, optimize and report on the performance of your email marketing campaign. You will also explore the techniques, processes and value of using marketing automation alongside email marketing campaigns.
- Module 9: Analytics
This module will teach you the basic concepts of using analytics in digital marketing. From initial set-up to understanding reports, you will learn how to analyze statistics to gain an understanding of the behavior of visitors and the performance of your website and campaigns.
- Module 10: Digital Strategy
This module uses the PROPEL planning model to teach you, in a step-by-step fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives.
Digital Marketing Institute Career Roadmap
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