To become a well-qualified and globally recognized digital marketer who can command a high salary and high recognition, it’s a prerequisite to study digital marketing from industry experts at a reliable institute. Diploma in Digital Marketing offered by PACE Institute is a comprehensive digital marketing course. On top of that, earning the diploma in digital marketing will place you in a strong position to earn a number of related qualifications further. The syllabus of this well-planned and practical-oriented digital marketing course goes as follows.
There are sixteen modules in the course:
- Module 1: Introduction to Marketing
- Module 2: Introduction to Digital Marketing
- Module 3: Introduction to Digital Marketing Strategy
- Module 4: Setting up and Optimizing a Website
- Module 5: Content Marketing
- Module 6: Email Marketing
- Module 7: Search Engine Optimization
- Module 8: Paid Search
- Module 9: Social Media Marketing
- Module 10: Video Marketing
- Module 11: Display Advertising
- Module 12: Mobile Marketing
- Module 13: Email Marketing
- Module 14: Analytics
- Module 15: What’s Next after Analytics (Advanced Digital Strategy)
- Module 16: Soft Skills for Digital Marketers
Why Select PACE?
- Authorized Partner in Sri Lanka of the DMI-Ireland
- Training / Lectures by industry experts with great exposure
- Practical-oriented training approach
- Training for soft skills and other career competency building
- Affordable course fees
- Convenient location on High Level Road
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DMI Syllabus Advisory Council
The syllabus Advisory Council of the Digital Marketing Institute (DMI), which validates the content of the institutes’s syllabus, consist of industry specialists from leading digital brands including Twitter, Facebook, Google, LinkedIn, Microsoft, IBM, Vodafone, Communicorp, Dentsu Aegis Network, Omnicom, WPP and Ogilvy.
