2.00 PM Monday / September 29, 2014

Thilini Prarthana Bandara

As people of the “Digital Age”, we are all connected to at least one social media network these days. Starting with Facebook, social media has become the new social phenomenon that has changed the way the world behaves. Social media marketing is the process of gaining website traffic or attention through social media sites.

What happens in Social media marketing is basically creating and sharing content in order to attract attention of the consumers. The generated “electronic word of mouth” (eWoM) refers to any statements or comments the consumers share via web sites, social networks, instant messages, news feeds etc. Digital marketers can use social media to highlight their events, products, services, brands or virtually anything.

The unique specialty about social media marketing is that it helps the consumers have a sense of trustworthiness of the content that is being marketed because the marketing content that you want to promote is passed among the users and it appears to have come from a trusted, third-party source. This is a way better way of marketing in contrast to promoting your brand or company all by yourself, while earning you more and more organic and genuine followers than that of paid media.

Job opportunities-

It’s undeniable. within the past few years, social media jobs have been created all over the world-in almost any type of organization .Because of the digitally dependent nature of the current age, virtually all types of organizations, corporations to government bodies to grass root startups-its essential to have a social media presence and stay connected with their communities because the benefits are huge. For many organizations and businesses the focal point isn't just campaigning, but creating a credible and socially engaged brand.

Nowadays the demand for competent and knowledgeable social media marketers, strategists, and brand managers is ever increasing. As businesses are identifying the importance of social media, many a social media jobs, interactive campaigns, sharable content are being created in the social media marketing platforms.

What to study-

When considering what you should expect from a social media study programme, you should select one that makes you able to effectively engage with customers across a diverse range of social media platforms. You should be able to assess and appreciate the emerging trends in the social media space and the opportunities created by the ‘always connected’ social consumer. You should also be able to recognize the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. A well planned study programme will give you the ability to select and prioritize different goals for your organization, your customers and your products and services, as well as recognize the different social media communication styles that apply to different audiences.

Study Social Media Marketing with PACE INSTITUTE.

The Social Media Marketing module covers everything described above plus the key concepts and terminologies used in social media, and give you the knowledge to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as new emergent social platforms. You will get a clear understanding of how to implement appropriate privacy settings across your social media, and develop profiles that engage across a range of social media platforms.

Topics covered in the Social Media Marketing (Part 1) Module include:

• Key Social Media Concepts
• Building Connections
• Social Media Goals
• LinkedIn Engagement
• Setting Goals & Priorities
• LinkedIn Company Page
• Facebook Set Up
• Google + Set Up
• Facebook Privacy
• Google + Engagement
• Facebook Business Page
• Twitter Set Up
• YouTube Search
• Twitter Profile
• YouTube Set Up
• Twitter Engagement
• YouTube Channels
• LinkedIn Set Up
• YouTube Engagement
• LinkedIn Profile
• Laws & Guidelines