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Digital Marketing – The New Career in Demand
10.15 AM Wednesday / September 09 , 2020
2020 has created a gateway to a new decade in Digital Marketing. Brands have increased their investments in online marketing campaigns since the number of internet users continues to grow daily at amazing speed. Internet users in Sri Lanka itself have increased by 4.1% from 2019 to 2020.
Right now there are more than 10.10 million internet users within the local context and it continues to grow. Most of the Sri Lankans have started to spend their free time scrolling down through social media resulting for Facebook to be the most used platform in the island.
Other than the opportunity to choose through a wider range of products, now the consumers also get the chance to do loads of prior research about the product before clicking the “Add to cart” button. This has created the need for effective brand management for most businesses since having a reliable online presence is an important aspect that is hard to ignore in today’s business world.
The digital marketing landscape continues to evolve rapidly. Monitoring, measuring and retargeting customer groups keep digital marketers busy while there is no break for the emergence of updates and creativity on the internet. The complexity of digital marketing is expected to grow further within the coming years.
Social media management and marketing, understanding analytics, Mobile marketing, Content marketing, SEO, and Email marketing are some of the key skills required on the road to becoming a successful digital marketer. Yet, most marketers in Sri Lanka find it hard to fit into this role due to lack of comprehensive knowledge and absence of internationally accepted qualifications.
The professional Diploma in Digital Marketing (PDDM) offered by the Digital Marketing Institute of Ireland is a comprehensive industry-based training course that provides new insights into the practices being adopted within the industry. The course offers an up-to-date syllabus formulated by industry experts working at Facebook, Google, Twitter, LinkedIn, Microsoft, Ogilvy and Mather. The qualification received through this course is accepted across the globe as a most sought-after accreditation in digital marketing and it is compatible with the European Qualifications Framework.