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What is Mobile Marketing?

What is Mobile Marketing?

5.00 PM Friday / October 17, 2014

Thilini Prarthana Bandara

Importance of Mobile Marketing

We are living in the era of mobile. Mobile is revolutionizing the digital age and will surely continue to define the future of marketing and all other aspects of life. Businesses are implementing mobile marketing strategies and continue to improve these strategies as the mobile marketing arena is progressing day by day. More consumers are spending more time engaged with mobile devices than ever before.

Mobile marketing is marketing on or with a mobile device, such as a smart phones, tabs, i-pads etc. The unique nature of mobile marketing is that it can provide customers with time and location sensitive, personalized information in promoting goods and services.

Job Opportunities

As smart phones are becoming one of the main means of communication and online interaction for numerous consumers globally, the demand for mobile marketing professionals is skyrocketing as of now.

Mobile is here to stay, and businesses are looking for creative mobile marketing professionals who can take creative approaches in devising distinctive mobile marketing strategies

What should you learn?

To be a competent mobile marketing professional your focus should be on utilizing the power of mobile technologies as a way to reach mobile consumers who are increasing in numbers day by day. You should have an understanding on the emerging trends within the mobile space, and recognize the new opportunities afforded by “always on” mobile devices when interacting with specific audiences based on context and location. Also you should be familiar with the key concepts and terminology used within the field of mobile marketing and be equipped with the technical knowledge and skills to build and maintain effective mobile marketing strategies. The knowledge in running effective SMS campaigns and exploring technologies such as NFC, Mobile Sites, Apps and Bluetooth is a must. You should be able to recognize the importance of suitable campaign messaging content, and the need to validate marketing activities with campaign trials, review and ongoing analytics measurements. You should also have an idea of the processes related to designing and developing effective Mobile Apps and understand how mobile marketing integrates with the latest advances in social media marketing. As a mobile marketing professional you should also have an understanding on the data protection and privacy issues associated with mobile marketing.

Learn Mobile Marketing at PACE Institute

PACE Institute endeavors to make sure we are delivering the best possible qualifications for would-be digital marketers. Our Digital Marketing diploma is the most widely taught industry-accredited qualification available in Sri Lanka.The Mobile Marketing module gives you the most updated and focused knowledge.

Our Diploma is a global-standard qualification that you can take with you no matter where your exciting career takes you.

Topics covered in the Mobile Marketing Module include:

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • DMI 6 Step Process for Mobile Apps
  • Mobile Advertising
  • Mobile Optimized Websites
  • Mobile Apps
  • Attributes of Effective Apps
  • SMS Strategy
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Key Trends
  • Social Media Channels
  • Laws & Guidelines

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