11.00 AM Thursday / September 25, 2014

Thilini Prarthana Bandara

As of today, "digital marketing" is one of the few exciting industries where the demand for skilled professionals is higher than the supply.

In order to produce such skilled human resource, PACE Institute is introducing a breakthrough course for the 1^st time in Sri Lanka by collaborating with the Digital Marketing Institute of Ireland. You can kick start an exciting, dynamic career with our Professional Diploma in Digital Marketing programme. Whether you are a business owner who wants to improve your online engagement or a complete beginner, this diploma is perfect for you.

The course is exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council. This ensures that you are receiving the most up-to-date information available during the course of your studies.

The 1^st module of the programme,"Introduction to Digital Marketing" enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. This module will also introduce you to the Digital Marketing Institute Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.

Topics covered in the Introduction to Digital Marketing Module include:

• The Digital Marketing Institute Method
• Definition of the DMI Method
• Principles
• Our Tools
• The DMI Framework
• The DMI Quality Scale

Digital Marketing

• Key Concepts of Digital Marketing
• Traditional v. Digital Marketing
• The Opportunity of Digital Marketing
• Characteristics of Digital Marketing
• Implications of Digital Marketing
• Market Research v. Market Reality
  
  Join today for the course - Professional Diploma In Digital Marketing