4.00 PM Wednesday / October 08, 2014

Thilini Prarthana Bandara

eMail marketing is directly marketing a commercial message to a group of people using eMail. Using eMails to send ads, request business, or request sales or donations, is generally involved in e-mail marketing and is meant to build loyalty, trust, or brand awareness.

What should you study?

If you are an aspiring digital marketing professional whose work involves planning, implementation or measurement of digital marketing strategies or if you would like to pursue a career in the digital marketing and email marketing arena, a solid knowledge on eMail marketing is a must have. eMail marketing knowledge is an integral part in understanding the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

You should be able to plan a market segmentation strategy for your target audience and recognize what makes for a good eMail design in terms of user centric content, coherent layout and an attractive design. Also you have to have the knowledge to understand what split testing entails, and be able to use key metrics to report on the effectiveness of your eMail marketing campaigns, including open rates, click-through rates, unsubscribes and bounces. Also you should be able to monitor and evaluate eMail marketing analytics, and be aware of data protection and privacy issues associated with eMail marketing.

Study email marketing with PACE Institute

If you are looking for a structured learning of eMail marketing you should be careful in choosing the right educational partner for you. The digital marketing course introduced by PACE Institute in collaboration with the Digital Marketing Institute of Ireland is such a defining course with updated knowledge. You will learn a syllabus that defines the framework of knowledge, skill and competency required to meet the current and future demands of the digital economy. Our practical, industry-driven qualifications are recognized as the international standards in digital Marketing certifications worldwide.

The eMail marketing module covers industry best practices for creating and delivering effective eMail marketing campaigns. The module covers the four foundational aspects of eMail marketing, namely: Subscriber Management, eMail Design, Delivery and Reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features within third party eMail systems and solutions.

Topics covered in the eMail Marketing Module include:

• Key eMail Marketing Concepts
• eMail Structure
• Campaign Process
• eMail Delivery
• Online Data Capture
• eMail Systems
• Offline Data Capture
• Filtering
• Segmentation
• Scheduling
• eMail Design
• Measurement
• User Behavior
• Key Terms & Metrics
• User Characteristics
• Split Testing
• eMail Copy
• Laws & Guidelines