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How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Wednesday / February 10, 2021

Digital marketing has been able to produce some of the world’s most demanded jobs. As a continuously growing field of work, the industry has changed itself parallel to the changes in the world.

Companies invest huge chunks of money on digital marketing campaigns since they have identified the importance of reaching a wide audience through digital mediums like websites, social media and email. The concepts involved with the industry simply grow with the internet. Therefore, you really can’t call for an end for it.

Specialising in digital marketing is one of the best choices a modern-day marketer can make. The young generation barely stops in front of the tv to find themselves watching an advertisement. Instead, they tend to google or follow advertisements that they see on social media.

Even though it does not sound like much, becoming a digital marketer requires a lot of dedication and knowledge. The levels you can reach always get higher with the competition. Therefore it is important to know how you can start a career in digital marketing.

Create your Blog or Website

With your blog or website, you can put your knowledge into play. It involves lower risks and liabilities than joining an existing website. There are many ways that you can make this happen. For starters, websites such as WordPress help you in creating web pages where you can start blogging. It is very easy for beginners. Blogging helps you in earning more exposure.

Bloggers have the opportunity to share their passion and knowledge with anyone. For a digital marketer, the benefits of blogging are different. It helps in learning how the internet works. Once a blog is posted, you have to share with people through social media. This portrays marketing. One may also learn the importance of delivering quality content through blogging. This is a good practice to learn how to create an audience for yourself on a digital platform. Therefore, blogging is truly a good start for your digital marketing journey.

Learn About the Area of Internet Marketing You Want to Pursue

The internet is full of information. You can learn more and more about the internet from the internet itself. Therefore, before starting anything it is better to invest your time on beginner’s guides and tutorials on the area of work that you wish to pursue in digital marketing. It is important to make sure that this information comes from a reliable party. For example, if you wish to learn about Search Engine Optimization (SEO), there are plenty of resources available online. If you want to watch a YouTube video that explains the concepts and the basics of SEO, you can watch videos posted by digital marketing institutes and experts. Most of these tutorials may contain links to websites that carry further information on the subject matter.

Execute the Things You Learned

Most beginners make the mistake of going through all the information and starting with the areas that they do not require yet. Digital marketing is a step-by-step process. Some of the things you learn may not be useful until you are done with the basics. For example, if you start with SEO, do not start stress yourself on crawl budget and deindexing. Focus more on the basics such as keyword creation, content creation, and link building.

Gain the Maximum Out from Free Digital Marketing Tools

You don’t have to pay for premiums if you are a beginner. All the confidence aside, it is always good to be smart. In digital marketing, there are some common tools that marketers find themselves using all the time.

Google Analytics

Google Analytics is a web analytics tool that helps you to analyze your website traffic. This tool helps you to measure the effectiveness of your digital marketing campaign. Through this, you can find out how many people visited your website and how they reach out to it. With your website being the main platform that presents the main picture of your business, through any campaign that you have executed on other channels such as social media, potential clients will find themselves in the website that is subjected for promotion.

Other than giving you access to details about the number of people visiting your site, Google analytics will also help you to get information about their age, gender, and interests. You can also gain insights on the pages they visited within your site, and how long they stayed on these pages, website sales, revenue, and many other details.

Google Search Console

Google Search Console is a platform that allows you to see how your website is performing in google’s search context. It helps you to monitor and maintain the presence of your website in google search results. This is a great platform that will help you in improving your website. It helps you find indexing problems, where it will request updated content. You will receive alerts when there are any issues relating to spam or indexing. It will also show you the other sites that are linked to your website. This helps you in identifying what you miss in the competition.

Digital Marketers are more focused on using the tool for web traffic, optimizing the website’s ranking, and making decisions based on the site’s search results. The information found through the tool can be used to do advanced marketing analysis with the help of other tools such as Google Analytics, Google Trends, and Google Ads.

Microsoft Clarity

Microsoft clarity is a free website analytic product, that helps webmasters and digital marketers to visualize user behaviour within a web page, to make data-driven decisions on conversion optimization, optimization of website’s usability and accessibility. Especially helpful if you are trying to optimise your digital marketing campaign landing pages, Clarity is surprisingly easy to use and effective for a free tool that provides you with Heatmaps, interesting sessions and other user behaviour within your website.

With Clarity, you can access interesting user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling to provide users with an easy to use website that converts and engage.

Email Platforms

Having an email list on your potential clients from the start is important. As a digital marketer, it is mandatory to have a section where visitors of any website you manage can sign up for subscriptions by entering their email. ConvertKit is the perfect email tool. It identifies itself as an Email Service Provider (ESP). It is easy to use and its paid plans are reasonably priced. It is specifically designed for online creators such as Bloggers and YouTubers.

The platform also offers a free landing page plan. The customized and responsive landing page templates and forms are designed to help you get more email signups. You can also traditionally broadcast emails through this tool. Using Convert kit will help you grow a much different audience that is simply dedicated to enjoying the content you deliver to them.

Get a Job or an Internship at a Digital Marketing Agency

Other than most companies, digital marketing agencies tend to hire creative people who have produced results. It is one of the best places to start your career with. You get the opportunity to work along with seniors who are ahead of your field of work. Even if you feel like the internet has taught you enough, once you start working with real professionals, you will be surprised to see how little you know. A digital marketing agency is a perfect place to find mentors and to make friends from the same line of work.

Before applying for a job in an agency, it is important to analyse the company background. Some agencies will allow you to continue with your marketing projects on the side, while some may restrict you from doing so. Therefore, always go with an agency that will be helpful for your future as a digital marketer.

Consider Freelancing

Once you have gained enough experience to serve clients successfully for at least three or four years in the field of work, you are probably qualified enough to serve as a freelancer. Freelancing is one of the best easy to learn more while you earn an income through projects that you accept as an individual marketer. If you plan on freelancing while you do a job, it will help you in serving clients with your own experience. This will lead to good results and satisfied clients. You can build a client base for yourself through freelancing. Websites such as Upwork, People Per Hour, and The Dots are some of the best platforms for your career as a freelancer.

Learn and Get Certified

Digital Marketing is an excellent field of work. To be better at what you do, it is important to lay a strong foundation for your career. While there are many training paths to digital marketing, PACE Institute provides comprehensive training on Digital Marketing.

Feel free to contact the PACE Institute and learn more about our Digital Marketing Courses we offer for individuals who wish to kick start their career with a good qualification.

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