Professional Diploma in Digital Marketing
The Professional Diploma in Digital Marketing is a sound course of study for anyone engaged in the planning, implementation or measurement of digital strategies – or anyone who would like to secure a career in this area. The programme is well suited for professionals of all levels and disciplines, and will prepare you to assume a more specialist role within the overall marketing realm.
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What can you Expect?
Through insightful, dynamic lectures, case studies and small group discussions, you will get exposure to the newest methods, techniques and tools for boosting your company's Digital Marketing and brand-building efforts.
What will you Learn?
Designed under the supervision of Digital Marketing Institute’s Syllabus Advisory Council, which includes representation from the world's leading digital marketing and social media organisation like google, twitter, Facebook, Microsoft, Paypal and Ogilvy and Mather, the course content includes comprehensive and up-to-date knowledge required for a digital marketing professional.
The study programme and material for Professional Diploma in Digital Marketing has been designed to provide digital marketers, conventional marketers as well as new comers to marketing an in depth knowledge in;
- Module 1: Introduction to Digital Marketing
The foundation principles of digital marketing and its differences from conventional marketing practices.
- Module 2: Search Engine Optimisation
Marketing techniques of optimising website to increase its chances of being ranked top results of a web search engine. The technology and understanding to develop, implement and manage a successful SEO campaign.
- Module 3: Pay per Click Marketing
Implementation and management of search advertising campaign. Technical skills and concepts required to develop and manage an effective search advertising campaign.
- Module 4: Email Marketing
Designing, creation, implementation and monitoring of a successful email marketing campaign.
- Module 5: Digital Display Advertising
Effective implementation, management and evaluation of digital display campaigns.
- Module 6: Mobile Marketing
Understating and utilising the emerging trends and technologies in mobile space and relevant data protection and privacy regulations.
- Module 7: Web analytics
Building of an online reporting structure to measure, monitor and optimise your digital marketing campaign.
- Module 8: Social Media Marketing
Introduction to social media marketing and implementation of social media advertising.
- Module 9: Strategy and planning
A nine step process on the creation of a comprehensive digital marketing plan through analysis, setting up of objective, budget planning and use of appropriate tools.
Digital Marketing Institute Career Roadmap
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